FREE Webinar: Unlocking Website Conversions

Want to make your website work harder for you?

In this free 30-minute webinar, our expert trainer will explain how to use GA4 analytics to boost conversions and measure what really matters.

Websites are an essential part of your digital marketing. If clicks aren’t converting into customers, then it’s an expensive shop window with little return on your investment.

We’ll cover:

  • The key metrics that matter most to show your return on investment
  • A practical overview of GA4 and its essential features
  • How to navigate the GA4 dashboard with confidence
  • Setting up goal tracking and understanding segmentation
  • Using Google’s URL Builder to monitor your campaigns effectively

Whether you’re new to Google Analytics 4 or looking to sharpen your skills, this session will give you actionable insights to turn data into measurable results.

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FREE Webinar: Human Tone In A Digital Space – How To Deliver Great Customer Service Online

Automation, templates and chatbots are great for saving time, but customers still want one thing: human customer service.

Join Amy Hobson, our expert trainer, for this practical, 30-minute webinar designed for businesses that want to stay human in a digital world. We’ll show you how to keep your brand’s communication human, helpful and consistent, even when the messages never stop.

Whether you’re responding to DMs, comments, emails or online reviews, the way you communicate online directly impacts customer loyalty, brand reputation and trust.

What you’ll learn:

  • How to create a human, authentic tone of voice for digital customer service
  • The key elements of great online communication (even in tricky situations)
  • How to balance efficiency with empathy
  • Common mistakes that make brands sound robotic or impersonal
  • Practical tips to improve response quality, clarity and consistency
  • How strong online service builds loyalty and long-term relationships
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FREE Webinar: How to attract passive candidates on social media

Want to turn passive scrollers into engaged, high‑quality candidates?

In this free 30‑minute webinar, our expert trainer will show you how to use social media strategically to attract people who aren’t actively job‑hunting but are open to the right opportunity.
Passive candidates make up the majority of the talent market. If your posts aren’t sparking curiosity or prompting action, you’re missing out on a powerful pipeline of future hires. We’ll cover:

  • What motivates passive candidates and how to tailor your messaging to them
  • The types of content that stop the scroll and build employer brand credibility
  • How to use platform algorithms to increase reach and visibility
  • Practical techniques for nurturing interest without hard‑selling roles
  • Simple ways to track engagement and measure the impact of your activity

Whether you’re new to social recruiting or looking to sharpen your approach, this session will give you practical, actionable tactics to attract the right people—before they start actively looking.

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