Course overview
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Our Creating Compelling Content with AI course gives you and your team the skills, structure and confidence to use AI as a powerful content partner. Whether you’re producing blogs, social posts, email campaigns or long‑form resources, this training shows you how to combine human creativity with AI efficiency to deliver high‑quality, on‑brand content at speed.
Designed for marketers, communicators and content creators, the course is fully customised to your organisation, your tone of voice and your content goals.
- Online or in-person
- Individuals or teams
- Half or full day options
What will you take away from this course?
Every organisation uses AI differently, so your course is shaped around the content you need to produce. Throughout this hands-on and creative course you receive expert support, learn from real case studies and can ask questions to support your own learning.
- Building effective prompts for content creation – Learn how to brief AI clearly and consistently to generate content that matches your brand, audience and objectives.
- Creating high‑quality, on‑brand copy – Use AI to draft blogs, social posts, email sequences, landing pages and more, while maintaining accuracy, clarity and tone.
- Editing, refining and elevating AI output – Develop the skills to evaluate, improve and humanise AI‑generated content so it’s ready for publication.
- Repurposing content efficiently – Turn one strong idea into multiple formats, channels and audience‑specific versions with AI‑assisted workflows.
- Using AI for research and ideation – Discover how to gather insights, explore angles and generate content ideas quickly and responsibly.
- Safe, ethical and compliant use of AI – Understand best practice, risks and organisational guidelines to ensure AI is used confidently and responsibly.
Course programme
Step by step sessions
If you want your team to create better content in less time, this course gives them the tools, structure and confidence to do it well.
- What AI can and cannot do for marketers
- How AI supports research, ideation and content planning
- Identifying the right tools for your organisation
- Setting expectations for quality, accuracy and brand alignment
- How to brief AI clearly and consistently
- Structuring prompts for blogs, social posts, emails and more
- Techniques for tone, audience and brand voice control
- Hands‑on exercises using your real content examples
- Drafting long‑form and short‑form content with AI
- Improving clarity, structure and messaging
- Ensuring accuracy and avoiding common AI pitfalls
- Producing multiple content variations quickly
- Turning AI drafts into polished, publishable content
- Humanising tone and strengthening messaging
- Repurposing content across channels and formats
- Building efficient workflows your team can repeat
- Best practice for responsible AI use
- Avoiding bias, misinformation and compliance risks
- Setting internal guidelines for your team
- Embedding AI into everyday content workflows
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