Pivoting campaigns for a changing marketplace
Data is key in digital marketing and we've been lucky enough to be called upon by high-profile organisations to help them collect and organise data, and use this to inform marketing decisions.
Objective: Create an insight-driven digital marketing strategy including social media, website, content, and paid advertising.
What We Did:
In 2022 as a result of the pandemic, ETC shifted their marketing approach from a volume, destination-driven strategy, to one that focuses on quality, values, and consumer wants and needs. ETC launched various global campaigns, and our role was to report and analyse the impact and success of these campaigns alongside detailed audience and influencer insights.
Having run campaigns for global audiences including the United States, China, Canada, Japan, Brazil, and Australia, our team identified metrics and data to evaluate impact amongst these specific audiences, identifying what resonated best with these audiences and how to refine future targeting.
Success:
Our reports included qualitative and quantitative insights, audience analysis, sentiment analysis, thematic analysis, and campaign analysis.
A significant part of this analysis was breaking down the audiences that were reached including demographic and location data, and how those audiences responded to campaign tactics. Our work has enabled ETC to measure their new strategy, inform future campaigns, understand their audience and therefore optimise their ongoing marketing approach.
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What We Do
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