The Best Sports Teams On Social Media

If you really want to engage and inspire the fans following you on social media, then you need to be creative and make social media part of your overall marketing strategy.

The most successful teams have moved beyond treating social media as a simple broadcasting tool and have instead engineered it as a high-fidelity community ecosystem. Clubs need to view platforms like Instagram, TikTok, and Blue Sky not as ticker feeds, but as digital venues where the currency is emotional connection, not just impressions. The strategy we deploy involves a deliberate shift in voice. The brand must cease to be a detached broadcaster and become a conversational peer. Through tactical authenticity, unpolished tunnel footage, athlete-takeover content, and real-time engagement during matches, clubs and teams can minimise the distance between the player and the fan.

We found some worthy winners in the social media arena who deserve a mention when it comes to creating a buzz for their team.

Savannah Bananans

The Savannah Bananas aren’t just a baseball team. They’re social media geniuses disguised as a sports franchise. We’re talking about a team that has more followers on TikTok than the New York Yankees. Here’s the thing about their strategy that’s pure genius, they figured out early that the product isn’t baseball. It’s moments. And it all started with an intern named Savanah Alaniz who pitched the idea of a TikTok account during her interview and grew their following from zero to millions by simply treating players like entertainers first, athletes second.

The numbers are genuinely bananas! They’ve got 11 million followers on TikTok alone, whilst still selling out stadiums. They’ve partnered with big brands like Dairy Queen for national campaigns, all by turning their players into influencers with massive personal followings. The lesson? When you stop trying to be serious and start trying to be shared, the algorithm stops being an obstacle and starts being your biggest fan.

VCARB

Here’s the thing… VCARB has figured out something that teams with bigger budgets and better results haven’t. They’ve made social media trends a genuine pillar of their entire communication strategy. We’re talking nearly 70% of their 20 most engaging posts in 2025 were directly tied to viral TikTok and Instagram trends. That’s not dabbling. That’s a strategy.

Manchester City

Manchester City aren’t just winning on the pitch they’re absolutely running laps around most brands on social media, and the numbers back it up. With a staggering 34.5 million followers on TikTok alone, they’re posting an average of four times a day and pulling in 1.3 million views per video while maintaining a genuinely impressive 12.92% engagement rate. That’s not just “big club doing big numbers”, that’s a content machine that actually understands the platform.

LA Chargers

NFL teams often work as well-oiled machines, however, the LA Chargers have ditched the stuffy, corporate sports tone and embraced full “internet chaos energy,” mixing behind-the-scenes equipment content with viral, personality-driven series like players reacting to their embarrassing old Facebook photos (which racked up over 15 million views and started a league-wide trend). They’re focused on authenticity and making players feel like actual humans instead of untouchable athletes, which is connecting with fans on a deeper level.

Ipswich Town FC

A favourite for our Head of Digital, Rich Clarke. He has supported ITFC for decades, so it makes sense that they are his favourite sports team to follow on socials. ITFC understands that their fandom is a mix of hardcore fans (like Rich) and seasonal fans who may be following them for match updates and scores. This is why they run two social media accounts. One if more informative, for the fans that want to touch base with where the team is at for the season. Their second account is for the fans who want to feel part of the community. They are on social media for behind-the-scenes footage, fan posts, and new merch releases.

Chelsea FC

OurDigital Marketing Executive, Austen Domin, has been supporting Chelsea since he was a young boy, and since then they have been one of his favourite social media accounts.

Look, let’s be real, Chelsea’s on-pitch performance can be… a journey. But here’s the thing about the Blues that a lot of clubs haven’t figured out yet, when the football isn’t doing the talking, the content absolutely is. Even if things on the pitch are up and down, the content stays consistent, sponsors are getting genuine value, and fans stay connected even when they’re frustrated with results. That’s not luck. That’s a club that understands that social media is an important asset, because when the whistle blows, and the result isn’t what you hoped, the content is what keeps people coming back.

There’s no doubt that social media and sports teams go hand in hand, letting the fans follow the action and share the moment with their friends and fellow supporters. It’s worth remembering that great social media doesn’t just apply to the ‘Barcelonas’ and ‘Manchester Uniteds’ of this world, but local sports teams can also reap the benefits of social media.